Natori

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"I have always believed there are no boundaries," says Josie Natori, founder and CEO of the Natori Company. What began with creating lingerie on her living room floor has evolved into a lifestyle. In 1977, no longer challenged by her position as the first female Vice President of investment banking at Merrill Lynch, Josie was eager to start something new. On a whim she brought an embroidered tunic from her native country of the Philippines to a buyer who encouraged her to turn it into a sleep shirt. Josie took the advice and she was in business! "At the time, lingerie was either lewd or frumpy," said Josie, who worked to fill the niche in between. 35 years later the company has grown into a lifestyle brand.

It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection. Using the Filipino and Asian aesthetic, Josie was able build a distinct brand, melding the visual appeals of both the East and the West. "I believe art is a gift to enrich one's life, a luxury to experience and enjoy every day. At Natori, we bring art into everything we do; each piece is designed and crafted to be a personal treasure." - Josie Natori

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Latest Natori Reviews

Bliss Day Bra 747058

Bliss Day Bra 747058

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

Bra runs small. I’m a size 32C and ordered size Medium. The bra is very comfortable.

from Anaheim Hills on January 19, 2019

Review for Zappos Rewards Points

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Bella Convertible Balconette Underwire Bra
Feathers Long Sleeve PJ

Feathers Long Sleeve PJ

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

The pants fit well, a little baggy which I like but the top was so tight. I wear a small and was surprised how big the pants were compared to the top. Had to send back but this is a gorgeous pair of pj's.

from Houston, TX on January 17, 2019

Review for Zappos Rewards Points

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Flora Wireless Bra

Flora Wireless Bra

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 2Rated 2 stars2Rated 2 stars

I was looking for a bra without underwire and since my past purchases with underwire were Natori brand, I thought I couldn't go wrong. Wrong!! I am a small size 34C and went with the medium and it was a good fit and very comfortable. I liked the look of the bra on theZappos website, but beware, the cups of the bra are completely sheer and the most thin of lace. If you are nipple conscience, do not buy this bra. There must have been material placed in the cups for the picture because this is not how it looks in real life. There should be something in the description that states this.

on January 15, 2019

Review for Zappos Rewards Points

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Sherpa Robe

Sherpa Robe

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Elegant, soft, warm... this is the best robe ever for cooler weather! Highly recommend.

on January 14, 2019

Review for Zappos Rewards Points

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Sherpa Robe

Sherpa Robe

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I purchased this robe as a gift for my wife after doing a lot of research on various web sites. It had great reviews and seemed like the best robe for the money spent. She is thrilled with the robe. It is very soft and warm. The fit is great and the color is very pretty. I think it is well worth the price paid and highly recommend it if you are looking for a quality robe that seems like it will last a very long time.

on January 14, 2019

Review for Zappos Rewards Points

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Medallion Wool Blend Crew

Medallion Wool Blend Crew

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

Wonderful dress sock. The material is so soft and lightweight.

on January 11, 2019

Natori Yogi Convertible Underwire Sports Bra 731050
Nikko Opaque Tights

Nikko Opaque Tights

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

Got a ton of compliments on the design of the tights. I love them but was a little disappointed they were running slightly too small. Will still continue to wear them!

on January 11, 2019

Review for Zappos Rewards Points

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Ulla Pants

Ulla Pants

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

So annoying - supposed to be 34" inseam but are actually 31. They're soft and pretty; I'm 5'7", 130 pounds. I got the small and they fit well everywhere but the length. Disappointed to be having to send them back...

on January 08, 2019

Review for Zappos Rewards Points

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Tranquil Unlined Plunge Underwire Bra 724190
Alpine Robe

Alpine Robe

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Sheds worse than my dog! I saw this robe online and loved its style and length, so my husband purchased it for me as a Christmas gift. For reference, I'm 5'7", 145 lbs, size 8 in tops and 8/29 in denim, and the small is a great fit. I washed it before wearing--gentle cycle, cold with a tumble dry on low. There was a large amount of lint as well as lint balls on the dryer lint screen, and I assumed further shedding would be minimal to non-existent. Wrong! The second time I laundered it, I made the mistake of laundering other clothing with it, and there was lint and lint balls covering everything else in the load. Tumble drying helped, as the lint screen collected some it, but I still had to use a lint roller on the other articles of clothing as well as the robe. I laundered it a third time by itself, and the lint/lint balls were still as bad as the first time I laundered it. It deposits lint balls on my nightgowns and pajamas when I wear it, and I even found lint balls on my bed sheets! I hope that with further launderings, the lint/lint balls will decrease over time. While I absolutely love the style and comfort of the robe--it's so soft, cozy and warm--I'm hesitant to recommend it because the shedding is a nightmare. If you do purchase it, understand that it must be laundered by itself.

on January 05, 2019

Review for Zappos Rewards Points

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Sherpa Robe

Sherpa Robe

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

Ordered the small and fits fine ( I am 5'4" and 140lbs). It's very warm and soft. Love it.

on January 04, 2019

Review for Zappos Rewards Points

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Shangri-La Gown

Shangri-La Gown

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

This is not the Notori that I am used to. Very thin material and the quality is not what is typical. I was very disappointed. This is going back.

from Milwaukee on January 04, 2019

Review for Zappos Rewards Points

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Pure Luxe Contour Underwire 732080

Pure Luxe Contour Underwire 732080

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Really like this bra. Comfortable for an underwire and pretty, too. Smooth for wearing under t-shirts. Natori is my favorite brand. I wear a 34B, and this was true to size.

from Yakima, WA on January 03, 2019

Review for Zappos Rewards Points

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Bliss Perfection Maternity Full Panel Brief

Bliss Perfection Maternity Full Panel Brief

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

Fit true to size. Love the thin, soft, stretchy material. Cut a little narrow on the booty, but not horrible. I'm using these in my last 6 weeks due to my under-the-belly Natori underwear starting to roll down. A great brand though - I used them pre-pregnancy as well.

on December 30, 2018

Review for Zappos Rewards Points

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Bliss Maternity Full Panel Boyshorts

Bliss Maternity Full Panel Boyshorts

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

I bought these at around 8.5 months due to my other maternity underwear rolling down under my belly. I wore Natori pre-pregnancy and my under-the-belly maternity underwear were also Natori. I like the brand and their styles. So, when I decided to try the over the belly styles I started with the Bliss Perfection style. I ordered a pair in Cameo Rose and a pair in black, however the black ones arrived with a hole in the lace (I contacted Zappos and they quickly credited me and sent a new pair). I decided to try this style next, the Bliss Maternity, as they had fuller coverage on the back. They are comfy and stay up nicely, but I do wish the material was more like the Bliss Perfection material - It's tighter to the skin, smoother, and less bunchy (the Bliss Maternity are more of a true cotton so they feel a little looser/ bunchier, but not bad by any means and still soft). The Bliss Perfection are cuter, but can ride up the cheeks a bit (and I'm not a big booty girl by any means). Overall, I like both styles, but if I could do a mash-up of the two that would be even better. Oh, and sizing is true to size. Pre-pregnancy I would wear a Xsmall/ Small and I've found I'm the same size during pregnancy and this was no different - I went with the smallest size (if these came in an XS I would have done that).

from NY on December 28, 2018

Review for Zappos Rewards Points

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Natori Yogi Convertible Underwire Sports Bra 731050

Natori Yogi Convertible Underwire Sports Bra 731050

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I have trouble finding sport bras. This one is perfect. Very comfortable. Nothing spilling out during downward dog. Ordered another one.

on December 27, 2018

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

So comfortable, I don’t even know I am wearing a bra!

on December 23, 2018

Review for Zappos Rewards Points

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Bliss Perfection French Cut 3-Pack

Bliss Perfection French Cut 3-Pack

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Nice purchase. Definitely will purchase it again

on December 18, 2018

Review for Zappos Rewards Points

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Feathers Contour Plunge Bra 730023

Feathers Contour Plunge Bra 730023

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 5Rated 5 stars5Rated 5 stars

I am saddened by this bra. It looks lovely, and it is really nice to have my size (32DD) in a youthful looking pretty bra - unfortunately there is zero support. An hour or so into wearing it I am always spilling out and the straps are so thin that any serious movement is out. I tried upsizing like some other people suggested and then the cups just gaped when I bent over. Total no go. Im only 33 so its not like I have a particularly difficult chest to support, but this just doesnt do it.

from Florida on December 18, 2018

Review for Zappos Rewards Points

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Natori Zen Contour Convertible Sport Bra 752147

Natori Zen Contour Convertible Sport Bra 752147

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Great sports bra for low to medium impact activity. I’m a 36C and it fits well. I wash it in a mesh bag with my other workout clothes. I like that this bra is band and cup sized and that there’s no foam ‘modesty’ piece that has to be removed prior to washing.

from Huntsville AL on December 18, 2018

Review for Zappos Rewards Points

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Revolutionary Seamless Opaque

Revolutionary Seamless Opaque

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

I love the low rise but I probably shouldn't have ordered a size up like I usually do in tights. They kept falling down all night. They also snagged the first time I put them on, which was super sad since they're pricey for tights. Since I needed them for an event that night, I used clear fingernail polish to make them work.

from Charleston, SC on December 18, 2018

Review for Zappos Rewards Points

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Flora Contour Underwire Bra 721150

Flora Contour Underwire Bra 721150

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 1Rated 1 stars1Rated 1 stars

I wear a 34G and get a great fit in Wacoal Retro Chic Underwire. Needing a bra to wear with a low cut top, I ordered this in my usual size, as well as a 32G, in response to other reviews that alerted to the band running large. It did not fit in the band or the cups. I found the structure to be very sloppy and I didn't feel supported at all. The band was so stretchy that I couldn't get it to fit snugly in either size. Both bras ran small in the cups. The shoulder straps were also very elastic, so the bra provided little support. It is a pretty bra, with the color consistent over the entire garment (my one complaint about the Wacoal is the weird white panel at the top of the cup), but it sure didn't fit for me.

on December 18, 2018

Review for Zappos Rewards Points

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Feathers Contour Plunge Bra 730023

Feathers Contour Plunge Bra 730023

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This bra is way more comfortable than my others and it fits just right!

on December 15, 2018

Review for Zappos Rewards Points

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