Natori

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"I have always believed there are no boundaries," says Josie Natori, founder and CEO of the Natori Company. What began with creating lingerie on her living room floor has evolved into a lifestyle. In 1977, no longer challenged by her position as the first female Vice President of investment banking at Merrill Lynch, Josie was eager to start something new. On a whim she brought an embroidered tunic from her native country of the Philippines to a buyer who encouraged her to turn it into a sleep shirt. Josie took the advice and she was in business! "At the time, lingerie was either lewd or frumpy," said Josie, who worked to fill the niche in between. 35 years later the company has grown into a lifestyle brand.

It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection. Using the Filipino and Asian aesthetic, Josie was able build a distinct brand, melding the visual appeals of both the East and the West. "I believe art is a gift to enrich one's life, a luxury to experience and enjoy every day. At Natori, we bring art into everything we do; each piece is designed and crafted to be a personal treasure." - Josie Natori

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Latest Natori Reviews

Conform Full Fit Memory Contour Convertible Underwire

Conform Full Fit Memory Contour Convertible Underwire

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 2Rated 2 stars2Rated 2 stars

I am going to be the dissenting voice on this bra. I had high hopes after reading all of the positive reviews, but as soon as I put it on, I knew it was going straight back. It just didn’t provide the support I want. The center gore is too narrow for me, and it too low as well—I didn’t think this felt like a “full fit” bra. The cups on my regular size were too small—I was spilling out over the tops of the cups, so I ordered a size larger. The cups were OK, but no matter how I adjusted either size, I couldn’t get the wire to sit under my breasts. A huge disappointment! Thankfully Zappos makes returns a breeze! The search continues ...

on March 14, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Soft Cup 723154

Bliss Perfection Contour Soft Cup 723154

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Soft, comfortable, nice material...doesn't make me look flat. Would def buy again.

on March 11, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is a nice, simple bra. It's supportive and fits true-to-size. The cups are are very thin, so it doesn't provide much shaping. Overall, I would give it 5 star ratings but it feels a little pricey for what it is.

on March 07, 2019

Review for Zappos Rewards Points

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Luxe Shangri-La Chemise

Luxe Shangri-La Chemise

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

I think this runs very small. I reordered a size larger

on March 06, 2019

Review for Zappos Rewards Points

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Sherpa Robe

Sherpa Robe

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Pure luxury!

on March 06, 2019

Review for Zappos Rewards Points

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Elusive Full Figure Contour Underwire Bra

Elusive Full Figure Contour Underwire Bra

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 3Rated 3 stars3Rated 3 stars

This bra isint very comfortable as the lace was itchy. I won’t even wear it anymore. Just didn’t fit me well either.

on March 06, 2019

Review for Zappos Rewards Points

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Underneath T-Shirt Bra

Underneath T-Shirt Bra

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I'm thrilled with this bra. It's comfortable to the point that I forget that I'm wearing it. The underwires help provide great support (I'm a 34DD) without being pokey or irritating. Looks great under all styles of tops. I'll be buying another one soon!

on February 28, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Soft Cup 723154

Bliss Perfection Contour Soft Cup 723154

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 3Rated 3 stars3Rated 3 stars

Ive had a lot of soft cup/bralette type bras in my life and this one is significantly less cute and more uncomfortable than all of them. The cups are weird. The fit was off. Not a fan.

on February 27, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

I ordered a couple Natori bras and kept only this one. I like that it has a little bit of lace but the cups are totally smooth which I prefer for thinner tops. I've worn it a few times and like it. It seems like the band stretched out so I'm on the third hook instead of fourth already. The straps also slip off my shoulders occasionally but that's a common issue being petite.

from Brooklyn, NY on February 26, 2019

Review for Zappos Rewards Points

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Natori Zen Contour Convertible Sport Bra 752147

Natori Zen Contour Convertible Sport Bra 752147

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 5Rated 5 stars5Rated 5 stars

Although the bra fit very comfortably, in several places (under the arm and where the straps connect) the seams and raw edges were folded over onto themselves and stitched down on the inside of the bra. Just trying it on I could feel that it would chaff terribly in these spots. I was shocked that a high-end bra company like Natori would have such sloppy manufacturing on an athletic bra. Disappointed that it didn't work

from VA on February 25, 2019

Review for Zappos Rewards Points

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Sublime Full Fit Convertible Tank Underwire Bra 731129

Sublime Full Fit Convertible Tank Underwire Bra 731129

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

Good support and fits wide set breasts with shallow roots.Straps are a bit too long even at it's shortest -should be made more adjustable. Back strap is vtoo stretchy, and lost shape quite quickly for such an expensive bra.

on February 24, 2019

Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is my first Natori bra and I’m loving it! Lightweight and comfortable!! I will be buying more!

on February 23, 2019

Sherpa Robe

Sherpa Robe

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Warm and cozy! Plenty of room. True to size.

on February 23, 2019

Review for Zappos Rewards Points

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Flora Girl Brief

Flora Girl Brief

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I looked really hard for a really soft pink, and these were the perfect color. They fit well, also. I am a small-ish person (sometimes small, sometimes XS), but the S/M still fits. Glad I gave them a shot!

on February 23, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 5Rated 5 stars5Rated 5 stars

I wanted to like this bra. The cups are buttery soft but the lace around the back is very itchy once you are wearing it. The rings on the strap also squeak which is a terrible feature. I'll be returning this one.

from OKC on February 20, 2019

Review for Zappos Rewards Points

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Flora Wireless Bra

Flora Wireless Bra

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Beautiful and comfortable.

on February 20, 2019

Review for Zappos Rewards Points

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Chic Comfort Full Figure Sweetheart Contour Underwire Bra 736096

Chic Comfort Full Figure Sweetheart Contour Underwire Bra 736096

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This is my favorite. Smoothing, comfortable and best support of any Natori I’ve tried. I usually wear Chantelle so I feel it compares in quality. Mine never squeaked and my straps don’t fall off, and I do often have that issue! The underwire hits in a good place and isn’t too high for me while still providing great support for my DDD size. Find it true to size and I’m willing to wait and grab each one that comes in stock.

on February 15, 2019

Review for Zappos Rewards Points

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Euphoria Full Fit Contour Underwire Bra

Euphoria Full Fit Contour Underwire Bra

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

Runs small and has strange construction. Cup size is at least 1 size small and the cup has a strange line under the fabric towards the sides. There is absolutely zero support- the cup/ band material is extremely stretchy and extends up the strap which means the straps offer no hold. I can’t imagine this bra would be an option for higher than a B cup. It is VERY soft- if you don’t need support and just want comfort it might work!

from Birmingham on February 12, 2019

Review for Zappos Rewards Points

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Sherpa Robe

Sherpa Robe

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 2Rated 2 stars2Rated 2 stars
  • Style 4Rated 4 stars4Rated 4 stars

I really wanted to like this robe, but have had it barely 3 months and the faux shearling trim has worn down to a cloddy mush of material - it has totally lost its softness, which (around the neck & wrists = sensitive areas) has become uncomfortable & unwearable. I am very careful to wash cold & tumble dry at a low temperature & remove early/promptly from dryer. Also, the robe isn't lined, which for $130 it SHOULD be. I'm sad to say the quality does NOT justify the price on this item.

from Central Coast, Cali on February 12, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154
Gloss Full Fit Contour Underwire Bra 731192

Gloss Full Fit Contour Underwire Bra 731192

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

This is a nice bra but it didn't fit my shape. I ordered my regular size 32DD and the strap felt pretty loose (the band should fit on the loosest setting for a new bra and this one didn't). So I sized down to 30DDD and that fit better in the band but the cups were giving me armpit boob. I usually have good luck with Natori but not for this style.

from Brooklyn, NY on February 09, 2019

Review for Zappos Rewards Points

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Bliss Cotton Girl Brief

Bliss Cotton Girl Brief

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Their the most comfortable underwear I own, (Its hard to find undies that my bubble butt wont turn into a thong.) These do not and their not granny panties.

on February 08, 2019

Review for Zappos Rewards Points

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Conform Full Fit Memory Contour Convertible Underwire

Conform Full Fit Memory Contour Convertible Underwire

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

I like Natori bras in general but this one didn't work for my shape. There was a gap at the top and I was spilling out of the sides. I tried both 32D and 32DD and neither fit right.

from Brooklyn, NY on February 03, 2019

Review for Zappos Rewards Points

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Bliss Perfection Contour Underwire 721154

Bliss Perfection Contour Underwire 721154

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

Not sure this is the best fit for petites, the straps sit far towards the shoulders and everything just seemed to hit in the wrong place, underwires etc. I like the light padding it's just right but the lace was scratchy and after wearing it an hour I returned it. I wear an A cup usually but a B in this brand - I do think cups run on the small side since I wear in A in every other bra I have ever tried.

on February 02, 2019

Review for Zappos Rewards Points

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Feathers Contour Plunge Bra 730023

Feathers Contour Plunge Bra 730023

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 3Rated 3 stars3Rated 3 stars

The cup runs very small, I wear an A cup always, this was very small and I am very flat chested so order up for sure. I ended up returning it - the fit was just off for me and I found the lace to be scratchy. I do like the cups had a nice shape and not super padded but the straps were placed too wide and close to my shoulder. Not sure this is the best bra for petites.

on February 02, 2019

Review for Zappos Rewards Points

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