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Linksoul comes from a long line of golfers, craftsmen and artists. The word "linksoul" comes simply from the term "links soul", which was an expression of the combination of virtues the brand found through playing golf... and now seek in whatever they do. Through luxury-cotton polo shirts, and performance-tech pants and slacks, the Linksoul™ mission is to reconnect people to the soul of the game.
It's no longer just about golf, it's about everything. (...but golf is still mandatory on Fridays.)