Alternative

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Soft. Simple. Sustainable.

Since 1995, we set out to recreate the softness and simplicity of our favorite vintage tee. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.

By the time sustainability was a buzz word, it had already been woven into our values and our fabric. Our methods and materials are mindful of the impact we make on our planet, matching our customers’ shared values, consciousness and lifestyle. The people who live Alternative - from yoga instructors and musicians to entrepreneurs and engineers - love our simple, comfortable, iconic designs because they empower them to stay true to themselves.

Rooted in sustainability. Softness is our story. Alternative is who we are.

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Latest Alternative Reviews

Inside Out Slub Sleeveless T-Shirt

Inside Out Slub Sleeveless T-Shirt

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

The fabric is soft and breathable. The fit is generous, but accurate!

on January 22, 2019

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Adrian Hoodie

Adrian Hoodie

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 4Rated 4 stars4Rated 4 stars

The fit is good. The quality of the fabric is awful. It gets lint balls all over it. $46 dollars was way too much for the poor quality of the material. The zipper is YKK, which is supposed to be the best zippers from what I understand and it is not a good zipper. It drags really bad. I would not recommend this hoodie

from Georgia on January 21, 2019

Powder Puff Tee

Powder Puff Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I love it so much, I have it in two colors.

on January 20, 2019

Review for Zappos Rewards Points

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Boss V-Neck Tee

Boss V-Neck Tee

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

Great fit and really thin, soft, light weight material.

on January 18, 2019

Review for Zappos Rewards Points

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Challenger Pullover Hoodie

Challenger Pullover Hoodie

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

My hubby loves the pullover sweater. Super soft, but definitely runs on the small side so we had to exchange for a size up.

on January 18, 2019

Review for Zappos Rewards Points

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Powder Puff Tee

Powder Puff Tee

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 3Rated 3 stars3Rated 3 stars

I'm 5'2" 130 lbs. I got the medium and was SWIMMING in it, like I was wearing a men's medium instead. Not cute. It was so big that I'll probably jump straight to trying the XS instead of the S to see how that is. Otherwise, it seems comfortable and has a decent cut.

on January 18, 2019

Long Sleeve Slinky V-Neck

Long Sleeve Slinky V-Neck

  • Overall2Rated 2 stars2Rated 2 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

Love the fit and feel, but oatmeal heather it’s not. If my oatmeal was this color gray, I wouldn’t eat it. Please make it in a beige or light brown.

from Woodland Hills, CA on January 18, 2019

Review for Zappos Rewards Points

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Melange Burnout Jersey Slinky V-Neck

Melange Burnout Jersey Slinky V-Neck

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 2Rated 2 stars2Rated 2 stars

Very low cut. Did not work as I am busty, 36DD. Not appropriate for anything other than very casual. Wanted this as a layering piece under cardigans or plaid shirts. Also the straight cut hem was not flattering. Bought it in gray and white, returned both. Sadly still looking for a nice white V neck tee.

from Wood Ranch, CA on January 17, 2019

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L/S Zip Hoodie

L/S Zip Hoodie

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

This hoodie is not 100% cotton as advertised. It's made of polyester/rayon blend

on January 15, 2019

L/S Zip Hoodie

L/S Zip Hoodie

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 1Rated 1 stars1Rated 1 stars
  • Style 1Rated 1 stars1Rated 1 stars

This hoodie is not 100% cotton

on January 15, 2019

Eco Fleece Jogger Pant

Eco Fleece Jogger Pant

  • Overall1Rated 1 stars1Rated 1 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 4Rated 4 stars4Rated 4 stars

loved everything about these except after wearing them for 30 mins the crotch area started to pill, had to return.

on January 12, 2019

Review for Zappos Rewards Points

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Ideal Tee

Ideal Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Basic t-shirt, true to size, super soft fabric. The black isn’t a jet black. It’s a soft black.

on January 11, 2019

Adrian Hoodie

Adrian Hoodie

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Super cozy, love!

on January 11, 2019

Review for Zappos Rewards Points

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Ideal Tee

Ideal Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Just what I was looking for, fitted tee not too heavy nor too thin. Soft, comfortable to layer under or wear alone. Nice heathered color is my favorite. Go up a size for looser fit.

from PA on January 09, 2019

Review for Zappos Rewards Points

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The Keeper

The Keeper

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

A great basic crew neck shirt. Fits great and is comfortable.

on January 09, 2019

Review for Zappos Rewards Points

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Champ Remix Eco-Fleece Sweatshirt
Eco Jersey Rib Sleeve Wrap

Eco Jersey Rib Sleeve Wrap

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 3Rated 3 stars3Rated 3 stars

The wrap is very lightweight, perfect for Florida winter. The quality is so-so. The fabric is very stretchy and the stitching on the thumb holes is messy. I originally ordered an XS, my usual size. It was small and as other reviewers mentioned the arms were very tight. I ordered a M because I wanted to wear it over sleeved T-shirts and PJ's. The arms of the M were fine for that but now its overall big. I wouldn't wear it out of the house but its comfy for lounging. The light blue is a nice color.

on January 06, 2019

Review for Zappos Rewards Points

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Eco Fleece Jogger Pant

Eco Fleece Jogger Pant

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Super soft material. I have slender legs and I got a size large. They fit me perfectly, only slightly snug around the calf area. Very flattering as well

on January 06, 2019

Review for Zappos Rewards Points

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Eco Teddy Baby Champ

Eco Teddy Baby Champ

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Love this sweatshirt, it was softer than I expected it to be on the inside and out. I am 5 feet tall and pretty petite so would imagine this would be very short on anyone that is on the taller side. I was thrilled to have something fit me appropriately. It's also very flattering and not bulky at all, totally cute with high waisted skinnies.

on January 02, 2019

Review for Zappos Rewards Points

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Eco Jersey Rib Sleeve Wrap

Eco Jersey Rib Sleeve Wrap

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

Fits great and soft. I’m 5’5” and 140 lbs and I feel most comfortable in a size L consistently in this brand. Love it and got it in two colors. The sleeves are very long and have a hole for your thumb. Would recommend and buy again.

on January 02, 2019

Review for Zappos Rewards Points

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Ideal Tee

Ideal Tee

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

I bought this shirt in my normal size M and one in large due to reviews. I kept both. The medium does fit fitted, but not tight. I did not find it to be see through. The Large fits looser, but not too large. If you want a looser fitting shirt, go with one size larger. If you want a shirt more fitted to wear under another shirt, then get your size. I have washed both and they did not seem to shrink.

on January 01, 2019

Review for Zappos Rewards Points

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Rocky Zip Hoodie

Rocky Zip Hoodie

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 4Rated 4 stars4Rated 4 stars

Runs slightly small. I would size up. Otherwise great deal- very soft and comfortable. Well made.

on January 01, 2019

Review for Zappos Rewards Points

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Eco Fleece Jogger Pant

Eco Fleece Jogger Pant

  • Overall3Rated 3 stars3Rated 3 stars
  • Comfort 3Rated 3 stars3Rated 3 stars
  • Style 3Rated 3 stars3Rated 3 stars

These are really comfy but they run small. I bought a large because I wanted them to be baggy. Not the case. A little disappointed.

on January 01, 2019

Review for Zappos Rewards Points

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Printed Slouchy Pullover

Printed Slouchy Pullover

  • Overall4Rated 4 stars4Rated 4 stars
  • Comfort 4Rated 4 stars4Rated 4 stars
  • Style 5Rated 5 stars5Rated 5 stars

I wear x-Large. The polka dots are so cute and dress up sweats or jeans. The only down side is the bottom is a little snug, but it is plenty long. I like it. Since it's not fleecy, a short jacket will do fine.

from Vicksburg, Mississippi on December 31, 2018

Review for Zappos Rewards Points

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Champ Eco Fleece Sweatshirt

Champ Eco Fleece Sweatshirt

  • Overall5Rated 5 stars5Rated 5 stars
  • Comfort 5Rated 5 stars5Rated 5 stars
  • Style 5Rated 5 stars5Rated 5 stars

This definitely runs small but that's why I bought it. I'm a 5'1", 118lb female and the xs fits me pretty perfectly. It's really soft and pretty warm. I did buy another one elsewhere and that one fits slightly larger so it may vary color to color. Overall I really love it.

on December 30, 2018

Review for Zappos Rewards Points

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