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Zappos Spokespeople


Tony Hsieh


In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an advisor and investor, and eventually became CEO, where he helped Zappos grow from almost no sales in 1999 to the multi-billion dollar company it is today. Back in 2009, the company was acquired by Amazon in 2009 in a deal valued at $1.2 billion on the day of closing. Tony has remained as CEO of Zappos, which operates independently of Amazon, and continues to help build Zappos as a company dedicated to customer service, company culture, and community.

Tony’s book, "Delivering Happiness", was published in 2010, and outlines his path from starting a worm farm to life at Zappos. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. “Delivering Happiness”, debuted at #1 on the New York Times Bestseller list.

In addition to his responsibilities as CEO of, Tony helped start Downtown Project, a group committed to helping transform downtown Las Vegas into the most community-focused large city in the world. This transformation includes the relocation of the Zappos offices from Henderson, Nevada to what was the old City Hall in downtown Las Vegas.

Tony currently lives in an Airstream on half a city block right in the middle of downtown Vegas, with his dog Blizzy and pet alpaca who enjoys hanging out by the campfire every night.

Arun Rajan


Arun Rajan is the Chief Operating Officer (COO) of, previously holding the company’s title of Chief Technology Officer (CTO) from 2009 to 2013. During his time as CTO, Arun led the creation and execution of Zappos’ technology and data strategy in the context of rapid business growth and scalability. More recently, he has played a key role in creating and operationalizing Zappos’ Best Customers business strategy to power long term, sustainable growth for the company.

Arun has been building and operating Internet applications since the mid ‘90s. His career outside Zappos has included roles as the CTO of One Kings Lane in San Francisco, cofounder and CTO of New York City’s Intent Media, CTO of Travelocity Europe and in London, and cofounder and CTO of in Minneapolis.

Christa Foley

Culture Advisor and Director of Insights  

Christa Foley wears a few hats at In addition to heading up Zappos Insights, she’s a champion for our culture, our brand vision, and (most importantly) our people. Her official external title is Culture Adviser & Director of Insights. Upon joining Zappos in 2004, Foley helped set up the recruiting program to scour the planet for people that are fun and a little weird. She also developed the Zappos Core Values Interview Assessment - a critical component to Zappos' belief in always hiring for culture fit above simply technical skills.

With Zappos Insights, she and her team work not to convince other companies to be like Zappos, but to inspire them to make work better and more fulfilling for themselves and their employees. Zappos Insights shares the Zappos philosophies on Company Culture, People, and Customer Service through various training programs, keynote speeches and tours.

Prior to Zappos, Christa worked for 8+ years in the recruiting and staffing industry with companies like Adecco and Eastridge. She holds a bachelor's in French and American Literature from the University of Vermont. #vermontmaplesyruprocks


Hollie Delaney

Chief Human Resources Officer

Hollie Delaney’s experience and career in Human Resources is one that includes multiple industries, more than 20 years, and countless experiences that have helped build her philosophy of doing what is right for the whole company and the whole person rather than focusing on what went wrong. Hollie began as an aspiring dolphin trainer coming out of University of Colorado Boulder. Fittingly, she got her start as the HR Manager for the Wet ‘N Wild water park before becoming an HR Generalist for and then an HR Manager at Marshall Retail Group. After that, Hollie joined where she has stayed for the past 12 years. Her distinctive approach to her work has grown the Zappos HR department far beyond what is typically considered a part of the job and now includes the corporate social responsibility/charity program (Zappos For Good), the employee store, employee engagement, and her latest project called ‘Heart & Brain’. In this latest endeavor, she’s broken down a preexisting barrier to the business side of operations and is working one on one with C-level leadership and beyond to help infuse culture and mindfulness into the business world. When she’s not rethinking the way HR works for employees, Hollie can be found cheering on the Las Vegas Golden Knights with her family and friends in her home of Las Vegas.

Jamie Naughton

Chief of Staff

Jamie joined Zappos in 2004. As Chief of Staff she works directly with CEO Tony Hsieh, focusing on communications and the culture for which the company has become known. Throughout her tenure her role has been essential in creating and driving the architecture of the dynamic culture as well as focusing on culture R&D to ensure always stays relevant to both the employees and their customers. She also manages the work of telling the story of Zappos’ culture to the world. Whether through her role heading up the corporate communications team or as an external spokesperson, Jamie can be found traveling the country to work with world renowned companies, authors, researchers, and business leaders to help spread the concept that by focusing on your employees and customers, good companies can become legendary companies.

John Bunch

Technical Advisor to Zappos CEO

John joined in 2009 as a Software Developer after trying out High School math teaching and professional poker playing. He moved on to lead the Public API team and subsequently transitioned into the role of Technical Advisor to Zappos CEO, Tony Hsieh. John led Zappos’ transition away from traditional hierarchy and to Holacracy, a flexible organization structure that moves more autonomy to teams and individuals. Coming out of the rollout of Holacracy, John transitioned to leading internal infrastructure and systems. Such systems include helping Zappos with decentralized flexible resource allocation, internal role marketplaces, and effective leveraging of productivity tools such as Asana, Slack, and GTD. John is a thought leader in the self-organization space and his work Beyond the Holacracy Hype – The overwrought claims and the actual promise of the next generation of self-managed teams was recently published in Harvard Business Review.


Rob Siefker

Sr. Director of Customer Loyalty

Starting his career with Zappos as a temporary call center employee, Rob has helped the team grow from 30 to over 500 employees. Rob joined Zappos in January of 2004 and is currently director for the Customer Loyalty Team. He has spent his entire career with Zappos providing the very best service for both customers and employees. Rob is a strong ambassador and promoter of the Zappos brand and its commitment to developing a world class culture. He has previously represented Zappos by speaking at conferences for IQPC, Frost & Sullivan, and Marcus Evans. He’s also been a guest speaker at Purdue University’s Center for Customer Driven Quality. Rob grew up in Denver, Colorado and later earned a BA in History from Santa Clara University in 2002. When Rob isn’t busy cultivating culture at Zappos, you can find him playing tennis, baseball, swimming, golf, hiking, football, soccer, basketball and skiing. Rob also loves playing guitar and singing.

Tyler Williams


Tyler Williams is the Lead Link of the Brand Aura Circle; a circle that specializes in creating Zappos’ unique and quirky persona via events, campaigns and experiences nationwide. Tyler is also the long-time company Fungineer, responsible for such popular internal events as “Boots and Shorts Thursdays” and “Tutu Tuesdays.” Prior to joining Zappos’ Customer Loyalty Team in 2011, Tyler did everything from production and construction to drumming for a rock band! To check out Tyler’s unique talents first hand, just take a look at his video cover letter here.